Our research led us to 6 county shows where at least 3 out of every 4 attendees owned a dog so we didn’t wait for pet owners to come to us. We went and found them.

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From May to November 2019 we travelled the country, introducing thousands of potential customers to Hill’s, a premium pet food brand that takes a science-led approach to animal nutrition.

Visitors to the stand were treated to an immersive VR experience that showed them the world through the eyes of their pet. They also tried a digital product selector and answered questions to discover their pet’s ideal weight.

And while the grown-ups learned about the benefits of Hill’s, the children were kept amused with face painting.

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