Our challenge was to promote the collection with an experiential beauty pop-up.
What better way to introduce this new limited-edition collection to the world than in one of the busiest airports globally?
Heading to Paris' Charles de Gaulle airport (and the home of Lancôme and the Louvre), we'd create an immersive "Beauty is Living Art" experience to engage consumers and drive brand awareness.
At the intersection of Beauty and Art, we offered a unique experience to travellers. Lancôme make-up artists guided shoppers in discovering this prestigious collection.
We drove sales with personalised gifting options, including an engraving service, alongside a digital Instagram game to complete this omnichannel activation.
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