The brand was looking for beauty content creators with a genuine affinity for the product to authentically raise brand awareness on social media.
N2O Talent's Evie Farquharson was one of the chosen influencers to partner on this campaign. This collaboration held special significance for Evie, as skin cancer has personally impacted her family.
With her deep understanding of SPF's critical role in skin health, Evie authentically conveyed the importance of sun protection through her content. Her heartfelt message resonated strongly with her audience, reaching over 80% of her female followers and inspiring many to prioritise SPF in their daily routines.
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