The Campaign

For the launch of its new men’s grooming line Dior Sauvage, the brand wanted to highlight this innovation with an experiential beauty pop-up airport activation.

The goal was to create an immersive experience, boosting sales and transaction value.

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Strategy

Activation

We organised the activation at Manchester Airport to increase visitor engagement and promote the new products.

Our professional barber offered fresh trims to flyers using the Dior Sauvage range, showcasing its versatility and quality. We offered free gift wrapping to highlight the art of gifting and encourage on-the-spot purchases.

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Results

The Numbers

Leading the way in talent representation, empowering influencers to grow, delivering tailored support and strategic creator partnerships that drive success.

Driving growth through expert social media marketing services, we deliver tailored strategies to enhance engagement, amplify visibility, and maximise ROI.

From authentic user-generated content (UGC) to polished campaign assets, we ensure your message resonates and strengthens your brand presence across all platforms.

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GLOBE GROUPE: Dior Sauvage Experiential Beauty Pop-Up

The Campaign

For the launch of its new men’s grooming line Dior Sauvage, the brand wanted to highlight this innovation with an experiential beauty pop-up airport activation.

Strategy

Activation

Results

The Numbers

Leading the way in talent representation, empowering influencers to grow, delivering tailored support and strategic creator partnerships that drive success.

Driving growth through expert social media marketing services, we deliver tailored strategies to enhance engagement, amplify visibility, and maximise ROI.

From authentic user-generated content (UGC) to polished campaign assets, we ensure your message resonates and strengthens your brand presence across all platforms.

Award Winning Experiential Agency

We win fans for brands through creative brand experiences