To celebrate the launch, the La Roche-Posay colourful AirStream travelled to six French cities over three weeks: Paris, Nantes, Bordeaux, Toulouse, Marseille, and Lille.

Visitors could discover the Effaclar Duo+M treatment, with a personalised experience thanks to SpotScan, an artificial intelligence tool.

This advanced device analysed their skin imperfections and provided an accurate diagnosis, allowing everyone to receive tailored dermatological advice - for free!