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Pluto TV x Evie Farquharson

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Pluto TV x Evie Farquharson

The Campaign

Streaming service Pluto TV wanted to promote its offerings of hit television shows and movies online to entice Gen Z and Millennial audiences.

Our challenge was to find an influencer who could engage the target audiences on social media with suitable content.

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Strategy

Known for her sharp sense of humour and keen insights into pop culture, N2O Talent creator Evie Farquharson was the perfect choice to bridge the gap between generations, introducing these classics to a Gen Z audience while evoking nostalgia for Millennials.

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Activation

Through three witty, reaction-style videos, Evie brought her comedic charm to the forefront, captivating viewers and celebrating the golden age of television. Her content collectively garnered over 50,000 views, once again proving her ability to entertain and engage with relatable humour and a love for great TV.  This collaboration highlighted Pluto TV’s diverse content offerings while reinforcing Evie’s reputation as the go-to creator for fresh, comedic takes on pop culture.

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Results

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Superdrug Presents 2023
Superdrug Presents 2023
Superdrug Presents 2023

The Numbers