77% of people believe everyone can make a difference by supporting causes. But how could they continue to show this commitment when budgets were tightening over a Christmas period threatened with financial security?

That’s where Coca-Cola and N2O stepped in. The strategy behind our experience this year was that every consumer’s presence was their present! So for every person who visited the Truck tour, Coca-Cola would pledge a meal to the FareShare charity, tackling hunger across the UK at a time when the vulnerable would need it most.

With Christmas a time of joy and making lifelong memories with family and friends, we created a magical adventure full of opportunities to play together and snap pics at festive photo opportunities.

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Our Coca-Cola Truck tour delivered the true spirit of Christmas into the heart of local communities. Over 23 live days the Trucks stopped at 21 locations and supported those who needed a little help.

The iconic tour allowed people to experience the magic of Christmas with free samples of delicious Coke Zero and tasty festive food samples.

While they waited to pose for their photos, carol singers and bands entertained the crowd with some of their favourite festive tunes. The queue also featured our two family-fun Christmas games they could play from their mobile phones – the Elfie Selfie game and the Guess the Festive Food game.

Two beautifully adorned photo opportunities, one next to the impressive Coca-Cola Truck and the other in a wintery red cabin, offered attendees the chance to receive a free memento of their experience to treasure for years to come.

Oh, and of course, every person who came left uplifted in the knowledge that their presence had provided someone in need with a meal that Christmas.

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