Download the N2O Insights: Generation Series, Volume Three

Explore the evolving dynamics of In-Store vs. Online Shopping in 2024 with this comprehensive report. Gain valuable insights into generational shopping preferences, from Gen Z's emphasis on tactile in-store experiences to Baby Boomers' demand for secure online transactions. Whether your focus is retail or e-commerce, this report is packed with actionable insights to help you tailor your strategy for each generation.

Key insights include:

• The key drivers behind in-store vs. online shopping behaviours across generations.
• How promotions, product availability, and digital experiences impact purchasing decisions.
• Effective strategies for brands to engage Gen Z, Millennials, Gen X, and Baby Boomers.

Fill in your details to access this essential report and optimise your approach to in-store and online customer engagement in 2024.

‍