Download the N2O Insights: Generation Series, Volume Three
Explore the evolving dynamics of In-Store vs. Online Shopping in 2024 with this comprehensive report. Gain valuable insights into generational shopping preferences, from Gen Z's emphasis on tactile in-store experiences to Baby Boomers' demand for secure online transactions. Whether your focus is retail or e-commerce, this report is packed with actionable insights to help you tailor your strategy for each generation.
Key insights include:
The key drivers behind in-store vs. online shopping behaviours across generations.
How promotions, product availability, and digital experiences impact purchasing decisions.
Effective strategies for brands to engage Gen Z, Millennials, Gen X, and Baby Boomers.
Fill in your details to access this essential report and optimise your approach to in-store and online customer engagement in 2024.
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