With the goal of increasing sales during this crucial period for beauty and retail brands, we created a pop-up format, hoping to capitalise with this strategy to create a memorable and engaging experience for consumers.

We chose to activate the most high-performing shopping centre in Rennes, France in terms of footfall and average ticket size.

‍

Our fully customisable pop-up allowed KIKO MILANO to create a unique and tailor-made experience for customers, with on-site sales.

In addition, a trained team of ambassadors was present to provide personalised advice, enhancing shopper engagement and satisfaction.

‍