In store

In store

In store

In store

Bobbi Brown EVOLUTION_18

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In store

In store

In store

In store

Bobbi Brown EVOLUTION_18

The Campaign

To offer an interesting, interactive activation for Bobbi Brown’s new wellness range, Evolution_18, at Boots’ Covent Garden flagship store. As the brand was entirely new to the UK market, visually communicating it to establish awareness and educate the public was essential.
Coca-Cola Truck 2023

Strategy

‘Beauty never tasted so good’ was the overarching tagline to the whole campaign. Bobbi Brown is a well-known beauty guru for makeup but worries as much about what you put INTO your body as what you put ON it. Her new Evolution_18 product range focuses solely on that.

We emphasised the ethos and brand values with strong visual impact decorating the activation space with faux foliage, fruits and vegetables so the message was visually clear. We also provided the great-tasting smoothies that can be made with Evolution_18 ingredients.

Superdrug Presents 2023

Activation

Bobbi Brown herself headlined the event and customers enjoyed special meet and greet opportunities and photo opportunities with her. They received cards with the smoothie recipes as well as details of a social media competition we ran as part of the activation. All visitors to the stand were encouraged to explore products, have a consultation at the Beauty Studio station and sample the delicious smoothies made with Evolution_18 products.

Superdrug Presents 2023

Results

Superdrug Presents 2023
Coca-Cola Truck 2023
Superdrug Presents 2023
Superdrug Presents 2023
Superdrug Presents 2023

The Numbers