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Multi-award-winning creative brand experience agency N2O is excited to announce its acquisition by GLOBE GROUPE, the leading European group dedicated to shopper marketing. This collaboration marks a significant milestone for N2O, unlocking new opportunities for expansion, innovation, and success.
Since its inception, N2O has seen incredible growth, delivering creative, standout campaigns across diverse sectors. With GLOBE GROUPE’s support, N2O will gain access to extensive resources, networks, and expertise while maintaining its signature client-first approach.
"This is an incredibly exciting time for our company. We’ve built something special over the past 25 years, and business has never been stronger," said Terrence Woodward, CEO of N2O. "By joining forces with GLOBE GROUPE, we’re able to take our vision to new heights, offering even more value to our clients and exploring untapped opportunities. This acquisition allows us to accelerate our growth, while staying true to our creative heritage and innovative approach that has always defined us."
GLOBE GROUPE is known for empowering its network of agencies with the resources and autonomy to thrive, making it a natural fit for N2O’s continued success. The two companies will enhance their ability to lead in the rapidly evolving European marketing landscape, combining local expertise with global reach.
“Joining the GLOBE GROUPE family enables us to extend our capabilities and explore synergies that will massively benefit our clients and team alike,” added Woodward. “We’re excited for what lies ahead, and this is only the beginning.”
President of GLOBE GROUPE, Jeremy Dahan, said, "The merger of GLOBE GROUPE and N2O was a natural fit due to our shared DNA, based on a strong positioning: People x Tech. Together, we are combining our expertise to put people at the heart of technological innovation. We are delighted to incorporate N2O's British expertise in brand experience creation into our European offering."
N2O and GLOBE GROUPE are set to redefine the marketing landscape, driving dynamic growth and delivering unmatched client value. This acquisition sets the stage for continued success and innovation, underpinned by shared values and a collective ambition to lead in the retail and experiential marketing arena.
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About N2O
N2O is a leading Creative Brand Experience Agency that transforms consumers into dedicated brand fans through innovative and immersive experiences. Specialising in Experiential Marketing, Retail Marketing, Social Media & Influencer Marketing, and Smart Mass Sampling, we leverage strategy, planning and insight-led creativity to craft tailored, data-driven campaigns that resonate deeply with target audiences. Our full-service, in-house team of experts, known for their strategic insight, award-winning design, and comprehensive execution capabilities, make us the agency of choice for brands seeking to go beyond the ordinary.
About GLOBE GROUPE
Founded in 2002, GLOBE GROUPE is the leading European group dedicated to Shopper Marketing (communication and sales performance), with strong expertise in the High-Tech, Beauty, Pharma, and FMCG sectors.
Our mission is to support brands in achieving commercial success amidst increasingly fragmented customer journeys. As a true Shopper House, our strength lies in our ability to act on all touchpoints along the shopper’s journey. GLOBE GROUPE employs over 300 people across France, Switzerland, the United Kingdom, Spain, Portugal, and Germany.
Each of its subsidiaries benefits from the synergies of the network and a shared technological innovation hub, allowing them to respond to new consumer behaviours. This unique setup enables us to address the complexities of shopper journeys on both a local and global scale.
GLOBE GROUPE serves around 100 active clients, has a revenue of €107 million, and generated a business volume of €2.5 billion for its clients. In 2024, the group is projected to achieve €150 million in revenue and grow to nearly 500 employees.
