This Campaign article from Tina Thompson at N2O explores the crucial role of hashtags in experiential marketing, demonstrating how they boost engagement, amplify brand reach, and encourage user-generated content. By integrating hashtags into campaigns, brands can turn live experiences into shareable moments, expanding their impact across digital platforms. For a full exploration of how hashtags have evolved into a marketing must-have, check out the article on Campaign: ‍https://www.campaignlive.co.uk/article/humble-hashtag-must-have-part-experiential-marketing-strategy/1734018