N2O ANDFRUIT-TELLA CREATE HALLOWEEN HOTEL BRAND EXPERIENCE
Multi-award-winning creative brand experience agency, N2O, has designed an immersive brand experience for Fruit-tella to drive awareness of its new product line with an engaging Halloween activity for families.
Executed as part of the brand’s Halloween Hotel creativeplatform, which includes an Alexa Halloween Countdown Calendar, the Bluewater pop-upwill immerse visitors in the World of Curiosities, offering free samplesof the new Fruit-tella jelly product (which has 30% reduced sugar) and drivingto store. Three creepy doors will each hide a task to receive a key to unlock aprize at the end of the trio of quests. From tangled webs, giant ghouls andcreepy cauldrons, the activity is set to excite and delight families withchildren aged 4 to 12, offering fun for the Half Term holidays.
Lauren Potter, Senior Brand Manager at Perfetti Van Melle, said: “We tasked N2O with finding a way to drive awareness of our new Fruit-tella Curiosities jellies range with a spooky, seasonal experience that would be a memorable Half Term moment with the family. Our brand is all about fun - family-oriented and joyful - and N2O brought that to life perfectly!”
Daljit Babber, Art Director at N2O, said: "It’s hard to cut through the saturated market at this moment in the year, so we had to come up with something that would stop people in their tracks. The result is a really engaging and eye-catching setup that captures families’ attention and was so fun to work on!”
The Fruit-tella Halloween Hotel will be at Bluewater Shopping Centre from 21st to 29th October.
ENDS
We win fans for brands, wherever they are through creative brand experiences that engage the right consumers, at the right time – at home, in-store, out of home or online.
We apply 20+ years of marketing experience to successfully deliver our clients’ requirements, across sectors including FMCG, health and beauty, luxury goods, retail, automotive and technology.
For more information, please contact:
Amy Shaylor | N2O | Senior PR and Communications Manager
07860 858 893
