Multi-award-winning creative brand experience agency N2O is entering its second year as experiential partner working with Pride in London (The UK’s largest Pride event), as Westminster City Council grants the rights to experiential spaces for this year’s celebrations for the first time ever.

There will be 13 experiential spaces for brands to stand proud in front of an audience of 1.7 million (Nielsen, 2024) at landmarks, including Trafalgar Square, Soho Square, Leicester Square, Golden Square, and Victoria Embankment.

This massive opportunity for brands is set against the backdrop of London’s current bid to host World Pride in 2030. All eyes will be on the capital for 2025 before the decision for the host city is made.

Jack Horlock, Cultural Partnerships Director at N2O, said: “Pride in London is the year's most aspirational event, surpassing Glastonbury, BST, and the London Marathon in brand perception. Brands’ presence demonstrates meaningful allyship while reaching a highly engaged audience. It’s a really massive opportunity. We’re also delighted to share that every package we sell for Pride in London this year will see a 10% donation to the Pride in London Unity Fund.”

N2O has the exclusive rights to host brands’ activations at Brighton Pride 2025 - the UK's largest two-day Pride Festival.

Brands can get in touch at jack.horlock@n2o.co.uk

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