Award-winning brand experience agency N2O – Tesco’s exclusive brand experience agency since 2015 – is delivering an experience that’s set to entertain and engage visitors at the Goodwoof Festival on Saturday 17th and Sunday 18th May which is expected to draw a crowd of over 20,000 visitors [and 12,000+ dogs!]

Tesco’s partnership with Goodwoof Festival shows its commitment to meeting the growing demand for high-quality pet care products, and its role as a go-to destination for pet essentials.

Tesco is the exclusive retail sponsor of the festival that’s dedicated to all things dog, and N2O is delivering the brand experience at the event to engage, educate and entertain dog lovers and highlight the excellent pet range available at Tesco. Pet owners can enjoy a drink at a bespoke Tesco Finest bar, while their pets indulge in a pampering session, complete with a photoshoot, capturing the joy of the day. A demo area and doggy gift bags featuring pet photos will also be available to take away.

To increase awareness of Tesco partnering with Goodwoof Festival and to solidify Tesco’s pet credentials with customers, the activity will also feature activity in selected Tesco stores surrounding the festival where shoppers can be in with a chance of winning tickets to the festival.

"This campaign was designed to shift perceptions and drive awareness for Tesco’s pet care offering," said Paul Gillam, Executive Creative Director at N2O. "By integrating pre-event digital engagement, in-store activations, and an immersive festival experience, we are reinforcing Tesco’s role as a trusted destination for pet products while showing and sharing the love for pets and their owners."

ENDS

Participating stores include:

• Aldershot Superstore

• Chichester Extra

• Guildford Superstore

• Haslemere Superstore

• Horsham Extra

• New Milton Superstore

• Portsmouth Extra

• Southampton Superstore

• Winchester Extra

• West Durrington Extra