This article discusses the dominance of search engines, particularly Google, in the digital landscape. It highlights how search engines have transformed consumer behaviour, influencing purchasing decisions and brand interactions. The piece emphasises the importance of search engine optimisation (SEO) for businesses, detailing strategies to enhance visibility and drive traffic. It also touches on the challenges of competition and the evolving algorithms that shape search results. The article underscores the necessity for brands to adapt to these changes to remain relevant and successful in a digital-first world. Check it out below:

Press coverage in the IPM‍