N2O’s Tesco Christmas Cheer brand experience continues to earn creative accolades, bringing home a Silver from the IMC European Awards for Integrated Marketing Communications.

The December 2020 campaign saw hundreds of Pantomime characters, musicians and carol singers entertain customers queuing outside Tesco stores, bringing cheer to over 1 million customers and support to the COVID-hit entertainment industry.

To choose the IMC Award winners, a panel of 40 leading industry professionals across Europe considered some of the best campaign selected at the national level across Europe.

Tesco Christmas Cheer has already been named Operational Success of the Year (Silver) at the FMBE Awards, Experiential Campaign of the Year (Bronze) at the POPAI Awards, and Best Activation in response to Covid-19(Silver) at the IPM Awards.