We love to provide an experience where it's not just about the taste of a product. After all, we are experiential marketing experts!

So when we were challenged with bringing Magnum's newest product to Tesco stores, we were keen to offer an experiential element to the campaign.

Our Brand Ambassadors set up this giant tub of Magnum ice cream, which was accompanied by a tempting sign enticing shoppers to crack the lid.

The intrigue worked, and we saw lots of people coming over and giving the lid a large, hard thump. Hiding inside were various prizes to reward shoppers for their courage.

We think it made for a cracking campaign, wouldn't you say?

Check it out below.

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