With the cost-of-living crisis impacting charitable donations and sponsorship of Grocery Aid’s Barcode Festival, our task was to propose new opportunities for generating revenue through fresh strategy, creative and event management.

Identifying areas of improvement and re-imagination, we focussed our attention on unlocking untapped opportunities around trade service providers, which currently sits at only 8% of the sponsorship support.

Offering a fresh perspective on event maximisation and sponsor encouragement, we proposed continuing the legacy of bringing businesses together in an inspiring, fun way by uniting all areas of the industry in a celebration of togetherness, where the focus wouldn't be about ‘work’, but instead all about play!