To bring PG tips back to the under-35s, N2O created a targeted, high-visibility campaign at V Festival 2015.
N2O delivered the ‘Keep it tea’ brand messaging with an honest, unpretentious brand experience, inviting visitors to simply sit down with friends and enjoy a cup of tea.
Free cups of tea were offered from the canopied zone in the main arena and at well-received tea stations around the campsites.
With free take home samples being handed out on exit, the campaign provided constant and consistent brand visibility at every point in the consumer journey.
“The marquee looked brilliant and was absolutely mobbed with festival-goers enjoying a cuppa and the PG tips experience.” Senior Brand Manager, PG tips
As well as hot cups of free PG tips, festival-goers were also offered tea-based mocktails. The longer dwell time at the festival allowed visitors to enjoy a truly memorable tea experience and fully associate PG tips with their weekend.
Visitors could pose for a fun photo opportunity with the popular PG tips Monkey and make use of the free phone charging points while they relaxed with a cuppa.
cups of tea enjoyed
photos with Monkey
mini PG tips packs taken home
PG tips samples were handed to festival-goers as they made their way home in car parks and bus stations, ensuring that PG tips were handy for a nice cup of tea when they got home.