Visitors to London’s GO! Organic Festival rediscovered the joys of the natural world – and experienced the delicious taste of Honest Organic drinks.
Our open-air brand zone, crafted in a rustic style from timber and canvas, welcomed visitors to an eco-art camp. Bringing to life Honest’s commitment to working with nature, families got hands on, learning how to re-use household materials to make crafts for the garden.
Consumers also tried the delicious Honest juices and iced coffees, and took away coupons, goody bags and exciting family activity booklets, which let them continue the Honest Organic fun at home.
Honest Organic’s Brand Ambassador, TV presenter Katie Piper, created a buzz as she met competition winners and signed copies of her book. Eats Amazing food blogger, Grace Hall, demonstrated her Honest-inspired recipes to get families excited about healthy eating.
likely to buy in future
activity booklets distributed
At the indoor area, Honest’s timber structure was equally true to the organic brand. Visitors quenched their thirst in this relaxed setting, trying out the new Honest Still Lemonade (due to be released next year). They also took Polaroid photos in front of a lemon orchard wall and had a go at our games, hoping to win Honest Organic hampers and other branded goodies.