To celebrate Pride and a partnership between Lynx and Superdrug, we created a one-of-a-kind float complete with a four-piece band.
The limited-edition Superdrug-exclusive Lynx Unity deodorant and body spray, launched to support Pride, was the theme for the float which sailed through the 400,000-strong crowd in Brighton.
To emphasise the local significance of Brighton’s Pride Parade, we involved the community as much as possible. As well as local dancers, both the musicians and the production crew who helped assemble the float were Brighton-based.
In addition to the float, the #StyledAtPride multi-brand pop-up housed complimentary styling from Lynx, Impulse, Superdrug and VO5 under one roof. A photo opportunity for the perfect selfie provided a memorable experience for consumers.