Guests at New Look’s exclusive ‘student lock-ins’ had an unexpected treat: a New Look of their very own from our VO5 Beauty Bars. Fashion-mad students were invited to these high-footfall after-hours events at four New Look stores to enjoy two of their favourite things under one roof – styling and shopping.
Guests queued up to enjoy a luxury hairstyling experience from our eye-catching VO5 branded vanity display - complete with mirror, stool, and VO5 hair products. On the menu were the latest styles fresh off the catwalk - from space buns to a halo braid and (not just for the girls) the unisex ‘half up, half down’. A great opportunity for a re-style, guests – and the onlooking crowd – also learnt tricks of the trade and how to ‘do their do’ themselves at home, as demonstrated by expert hair stylists using VO5 products.
Not only did guests love it, many were keen to get their hands on the products afterwards. The experience enhanced these exciting shopping events and was a brilliantly engaging brand awareness exercise. It found the right audience at the right time – when they were already in the mood for a New Look – and placed the VO5 brand and products firmly in their memories.