Beauty Bars.

A New Look with VO5.

Guests at New Look’s exclusive ‘student lock-ins’ had an unexpected treat: a New Look of their very own from our VO5 Beauty Bars. Fashion-mad students were invited to these high-footfall after-hours events at four New Look stores to enjoy two of their favourite things under one roof – styling and shopping.

Guests queued up to enjoy a luxury hairstyling experience from our eye-catching VO5 branded vanity display - complete with mirror, stool, and VO5 hair products. On the menu were the latest styles fresh off the catwalk - from space buns to a halo braid and (not just for the girls) the unisex ‘half up, half down’. A great opportunity for a re-style, guests – and the onlooking crowd – also learnt tricks of the trade and how to ‘do their do’ themselves at home, as demonstrated by expert hair stylists using VO5 products.


guests styled

Four exclusive events

2,000+ target audience visibility

Not only did guests love it, many were keen to get their hands on the products afterwards. The experience enhanced these exciting shopping events and was a brilliantly engaging brand awareness exercise. It found the right audience at the right time – when they were already in the mood for a New Look – and placed the VO5 brand and products firmly in their memories.

It found the right audience at the right time.